Stan Gardner M.D.
Stan Gardner M.D.
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Vitamin Water Marketing and Sugar (?!)

February 27th, 2009 · 6:10 AM

Wall Street Journal

Coca-Cola Co. faces a deceptive claims law suit from The Center for Science in the Public Interest for its VitaminWater bottle. Coca-Cola claims the vitamins reduce the risk of chronic disease and support immune function. The opposing side claims the sugar content will promote obesity, diabetes and other health problems.

 

While nutritional supplementation is necessary in today’s food choices, my major concern is the sugar content issue.  Labeling a 20 ounce bottle as 2.5 servings subtly encourages the customer to drink the whole bottle, effectively loading the body with unnecessary sugar, while the customer is mistakenly thinking of the vitamins in the drink.  See the reports on sugar elsewhere on this site: (”Sugar: The Great Food Deceiver”) and (”Sugar: Deceptive Stuff”). Why pay extra for sugar water with “vitamins,” when pure, clear water with healthy nutritional supplements will benefit us far more?  Folks, don’t allow this additional influx of sugar into your system! This emphasizes the importance of not only reading content labels, but that needs to be put in the perspective of serving size, which may or may not be reasonable. All this is needless if we buy and prepare real food…

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1 response so far ↓

  • 1 Karen Christen // Feb 27, 2009 at 9:22 am

    Not only does vitamin enhanced water have too much sugar, but so does so called “healthy” juices that come in pretty bottles. Most contain about 26-35 grams of sugar per serving and they are usually 2 servings per bottle.

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